Tejaki™ is not a company. It is the supply side of one.

Tejaki is a product of Blowtrumpet Technologies — An investment in any part of this is an investment in Blowtrumpet Technologies.

Funded by the founder, on purpose

Blowtrumpet is bootstrapped, and Tejaki is the clearest example of what that bought.

The conventional way to build a supply-side platform is to pay creators late, pay them out of what the advertiser paid, and keep the arithmetic to yourself. It is cheaper to operate and it is what most of this industry does.

We pay creators on verified delivery, from our own book, at rates set independently of what any advertiser paid — and whether the advertiser has paid us at all is our problem, not the creator’s. That means carrying working capital and carrying risk that somebody else would have pushed downstream.

A company under pressure from outside capital would struggle to make that choice. The founder’s own money made it possible to make it at the start, when it is cheap to set a precedent and expensive to break one.

What that means commercially

Treating creators properly is not charity here; it is the supply strategy. A platform that pays fairly, early and transparently attracts and keeps the inventory that the demand side needs. The ethical position and the commercial one point the same way, which is the only kind of ethical position that survives a bad quarter.

What we are committed to

Profitability, built in from the start rather than promised later. A return to everyone who puts capital in. Creators who are better off for having worked with us. And an industry we believe can be both better behaved and more valuable.

Where we are

In closed testing. We do not publish financial information, traction figures or creator counts.

Talking to us

Investor conversations for the whole ecosystem happen at Blowtrumpet, directly with the founder, and they tend to start with commitment rather than capital.

ir@blowtrumpet.com

This page is not an offer. Nothing here is an offer, invitation or solicitation to subscribe for or purchase any securities of Blowtrumpet Technologies, and it is not an invitation to the public to do so. Blowtrumpet Technologies is a private limited company and does not invite subscription from the public. Any discussion of investment takes place privately, by invitation, with identified persons and under the Companies Act, 2013 and applicable securities law. No statement here is a forecast, projection or guarantee of performance.