About
Built for the people making the thing
Tejaki is the creator-facing platform built by Blowtrumpet Technologies.
A Product of Blowtrumpet Technologies.
Tejaki™ is the creator and publisher platform built and operated by Blowtrumpet Technologies, a deep-tech company headquartered in South Delhi, New Delhi. Tejaki is one of Blowtrumpet’s platforms, not a separate company: when you take an offer on Tejaki, your counterparty — and the company that pays you — is Blowtrumpet Technologies.
Tejaki™, Blowtrumpet™, Ravaki™ and State of Ads™ are trade marks of Blowtrumpet Technologies.
The problem we are solving
Creators are no longer distribution channels. They are independent media businesses, carrying their own audience, reputation and risk.
The commercial infrastructure around them never caught up. Payment terms are inherited from an industry that assumed the creator was the weakest party in the room, and most of the time, the industry was right. Rates are opaque. Payment arrives when somebody further up the chain gets around to it. Discovery favours whoever is already large.
Tejaki is Blowtrumpet’s supply side, and it was built on the opposite assumption.
How earning works, exactly
Blowtrumpet trades as principal. We buy inventory from creators and publishers on our own book, and we separately sell finished media to advertisers on our own book. We are not an agent introducing you to a brand and taking a cut of what they pay you.
What that means for you:
We make you an offer at a stated rate. You accept or decline. There is no auction, and you are never underbid by a system you cannot inspect.
What we pay you is set independently of what any advertiser pays us. The price on one side of our business does not set the price on the other — in either direction.
We pay on verified delivery, through a licensed payment service provider, in your own name.
Your balance is money we owe you — an account payable from Blowtrumpet to you. Only we credit it. You cannot fund it, it is not a stored-value account, and it is not transferable.
Tax is handled properly. We withhold on our own payment to you as Indian tax law requires, and we give you the documentation for it.
You are not waiting on the advertiser. Whether and when they paid us is our problem, not yours.
We think this is the single most important thing about Tejaki, and it is the part most platforms are vaguest about.
Points, keys and levels
Tejaki includes gamified elements — keys, points, experience, reputation and levels. These recognise contribution and unlock features. They are non-financial, carry no monetary value, are not convertible to cash and are not transferable. They are not a substitute for being paid, and we will not use them as one.
Responsibility, and what we will not do
We will not profile your audience. Blowtrumpet processes no viewer personal data — no tag, no pixel, no cookie, no device identifier, no viewer-side ad call. Your viewers do not become somebody’s dataset because you worked with us. Targeting is contextual by counterparty: whose audience, never which individuals.
We do hold your data, and we say so plainly. To pay you, we must hold your identity, tax status, payment details and performance records. For that data, Blowtrumpet is a Data Fiduciary under the Digital Personal Data Protection Act, 2023, and we hold only what the obligation requires.
We will not design for burnout. Earning should not depend on posting at a volume that costs you your health. We research attention and wellbeing openly through State of Ads, and what we learn goes back into the product.
We will not lock you in. No exclusivity as a condition of fair rates.
[Read the Privacy Policy] · [State of Ads research]
Where we are
Tejaki is in closed testing with a small group of creators. We are not publishing launch dates. We are building this with creators rather than at them — if you want to be in that group, tell us about your channel.