September 19, 2026
Read the terms before you accept the deal
Five clauses that decide whether a brand deal is worth taking, whoever it is with.
Insights
Writing for creators
On the business of making things for an audience.
Practical writing about creator economics — pricing, terms,
and the parts of the arrangement nobody explains.
September 11, 2026
Why we do not run an auction for your inventory
Auctions find a price well. They are a bad way to tell a creator what they will earn.
September 4, 2026
What to do about a brand that does not fit
Declining is a skill, and the cost of not declining is larger than the fee.